Avi and Mike started MyStrengthBook to put intelligent training data at the fingertips of people wanting to get strong. Their journey started by wanting to understand and improve their own training.

After a decade of competing in powerlifting, they discovered training data that lead to increased performance. But, it was hard to track and analyze this information effectively. They wanted data that was comprehensive and displayed visually to effortlessly assess workouts and plan for future training.

The only solution was to create custom software from the ground up.

MyStengthBook Team

Avi Silverberg

Avi competes in bench press competitions, benching 227.5lb raw and 660lbs equipped. In addition to Avi’s athletic career, he has served as the Head Coach for Team Canada Powerlifting at multiple international events from 2012-2017. Avi graduated with a Master’s of Science degree in Kinesiology with a research focus on coaching and sport performance.

Mike MacDonald

Mike has a long list of accomplishments as a powerlifter. Competing at an elite level for over 10 years, and earning several medals at the World Championships. Outside of powerlifting, Mike is a designated Chartered Accountant with many years of experience performing financial analysis for large public corporations. Mike now brings his expertise with data analysis to the realm of sport performance.

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