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MEET THE TEAM

MY STRENGTH BOOK

Empowering the fitness industry to build highly scalable online businesses

Our Story

Our platform is fully integrated and allows you to manage all your fitness businesses through a single app. Manage your 1:1 clients with cutting edge features, sell subscription access to your training programs to the masses, and even manage your gym members and facility (if you own a gym).

Say goodbye to juggling multiple platforms and struggling to keep up with client demands. With MyStrengthBook, you can streamline your operations, increase revenue, and take your business to new heights.

Meet Mike

Mike MacDonald, Founder & CEO of MyStrengthBook, has been a high-performance powerlifter for over 11 years and has earned multiple World Championship medals. In addition to powerlifting, Mike is a designated Chartered Accountant, with extensive experience in building software, data science and financial analysis. He is passionate about helping entrepreneurs, coaches, and athletes achieve more with data.

World Powerlifting Championship – Bronze (2011)
Arnold Sports Festival (Powerlifting) – Gold (2011)
World Powerlifting Championship – Gold (2009)

WE’RE NOT JUST BUILDING PRODUCTS, WE’RE BUILDING A COMMUNITY OF FITNESS ENTREPRENEURS

Meet The Team

FOUNDER & CEO

MIKE MACDONALD

CTO

RAN AROUSSI

COO

LAURA SAWLER

LEAD DEVELOPER

ROBERTO BARRETO

QA & PRODUCT OWNER

ABRAHAM TUPANO

FULLSTACK DEVELOPER

FRANCO ANGULO

UXUI DESIGNER

NISARG PATEL

SOFTWARE ENGINEER

ALEX BURYKIN

DEVOPS & INFRASTRUCTURE

ANTON BOKSHA

FULLSTACK DEVELOPER

LUIS COVA

SR. FULLSTACK DEVELOPER

JESÚS AMARO

SALES & MARKETING LEAD

MIKE QUINTERO

JUNIOR DEVELOPER

ALEXIS MARTINEZ

WEB DEVELOPER

BISHNU KOIRALA

CHIEF HAPPINESS OFFICER

TOBY

Our Products

PULL

Online Coaching Made Easy

The ultimate all-in-one solution that equips you with the tools you need to provide a seamless, professional experience for your clients, track their progress with advanced coaching tools, and expand your reach to a global audience.

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PUSH

Passive Income Subscriptions

Maximize your revenue potential and achieve financial freedom with PUSH, the revolutionary product that offers a self-serve subscription model to sell your training programs, without exchanging time for money.

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PRESS

Manage Your Gym & Members

Manage your entire gym through your own gym’s mobile app. Offer membership plans that include access to training programs or coaching services to help boost revenue and retention. Manage access to your gym with a smart key and door lock system that uses geo-location to grant members access.

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