July 4, 2017
“Personal Information” means any information that is protected under applicable privacy legislation, including Personal Information and Protection of Electronic Documents Act (Canada), Personal Information Protection Act (Alberta) and any other Canadian federal or provincial privacy and health information protection legislation, as from time to time enacted or amended.
Personal Information is information that can be used, directly or indirectly, alone or in the aggregate, to identify You. Personal Information may include Your Data collected from Your computer, laptop, mobile phone or other electronic devices.
(b) MyStrengthBook collects Personal Information in the following ways:
(i) When You register on the System, MyStrengthBook may collect Your: (a) name; (b) gender; (c) location; (d) weight and/or weight class; (e) sport federation; (f) date of birth; (g) personal photograph; (h) e-mail; and (i) Authentication ID;
(ii) When You disseminate Your Data in such a manner to make Your Data accessible to third parties, including social media applications and websites, MyStrengthBook may collect profile or account information from such third parties;
(iii) When You use the MyStrengthBook Platform, MyStrengthBook collects Your historic performance results, Your competition results, Your current training data and Your forecasted training data;
(iv) When MyStrengthBook links to, or promotes web sites or services from other companies or offers You the ability to download software from other companies, MyStrengthBook collects information from such web sites, services or other companies; and
(v) When You supplement the information that is registered on the System, MyStrengthBook collects such supplemental information.
(a) MyStrengthBook uses Your Data and Personal Information for a number of purposes:
(i) To operate and make improvements to the MyStrengthBook Platform;
(ii) To communicate with You and respond to Your requests;
(iii) To facilitate the provision of coaching services by the Standard Coaches;
(iv) To personalize the MyStrengthBook Platform;
(v) To track Your performance, activity and goal history; and
(vi) To tailor any and all advertisements to You.
(c) You further acknowledge and agree that MyStrengthBook will: (i) use the Aggregated Data for the purpose of benchmarking, assessing aggregate performance and analyzing such other metrics that might be useful to the athletic, fitness and strength community, in MyStrengthBook’s sole determination. The Aggregated Data will not contain an identifiable reference to You or Your Data.
(a) MyStrengthBook will not disclose Your Data and Personal Information unless such disclosure is pursuant to a legitimate purpose. Such legitimate purposes include, but are not limited to:
(i) MyStrengthBook may disclose Your Data and Personal Information to MyStrengthBook’s partners, suppliers, vendors, representatives and affiliates for the purpose of operating and making improvements to the MyStrengthBook Platform;
(ii) MyStrengthBook may disclose Your Data and Personal Information to the Standard Coaches for the purpose of facilitating the provision of coaching services by the Standard Coaches;
(iii) MyStrengthBook may disclose Your Data and Personal Information to third parties, including social media applications and websites for the purpose of facilitating the “Share Workout” feature;
(iv) MyStrengthBook may disclose Your Data and Personal Information to coaches or consultants for the purpose of developing a training program and monitoring results; and
(v) MyStrengthBook may disclose the Aggregated Data to scientific journals, consultants, representatives, third party advertisers, the MyStrenghtBook Coaches, the Standard Coaches, other users, attendees at conferences, workshops or seminars and any other person, organization or association, in MyStrengthBook’s sole discretion, for reasonable educational and scientific purposes.
(b) MyStrengthBook may also disclose Your Data and any Personal Information that You upload in response to valid judicial orders or other legal processes in accordance with applicable laws or if MyStrengthBook believes in good faith that such disclosure is necessary to prevent or take action regarding illegal or suspected illegal activity or to protect the rights or safety of MyStrengthBook or any of MyStrengthBook’s users, partners, suppliers, vendors, representatives, affiliates or other third parties. MyStrengthBook will use all reasonable efforts to provide You with written notice of any disclosure of Your Data and any Personal Information that You uploaded under this paragraph.
(c) Notwithstanding the foregoing, the System allows You to disclose Personal Information to Your networks by providing you with a link to certain Personal Information. By disclosing Your Personal Information, You acknowledge that MyStrengthBook cannot control such Personal Information in a secure manner. MyStrengthBook does not control the privacy policies and practices of third parties.
MyStrengthBook will retain Your Data and Personal Information between the time You register as a subscriber and until You advise us to no longer retain Your Data and Personal Information. In all cases, MyStrengthBook shall retain Your Data and Personal Information in accordance with the applicable laws of the Province of Alberta and the laws of Canada, including by not limited to the Income Tax Act (Canada).
MyStrengthBook will employ reasonable efforts to keep Your Data and Personal Information relevant to its intended use, accurate, complete and current. MyStrengthBook relies on You to notify it if there is a change to Your Data and Personal Information. MyStrengthBook will take reasonable steps to permit You to correct, amend or delete Personal Information that You demonstrated to be inaccurate or incomplete.
(a) You have a right to access Your own Personal Information that is in the custody or under the control of MyStrengthBook subject to some limited exceptions provided for in Privacy Legislation (as defined below). MyStrengthBook will grant You reasonable access to Your Personal Information held by MyStrengthBook. MyStrengthBook will advise You in advance of any charges for retrieval, reproduction or delivery of the Personal Information requested.
(b) MyStrengthBook may limit or deny access to Personal Information as permitted by applicable Privacy Legislation.
(c) In order to safeguard Personal Information, You will be required to provide sufficient identification information to permit MyStrengthBook to authorize access to the Personal Information requested.
Attn: Privacy Officer
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