FOR FUNCTIONAL COACHES
The ultimate
The ultimate
coaching platform
for functional fitness
Streamline your programming, track every WOD and lift,
and scale your coaching business — all in one unified ecosystem.
Get a 14-day free trial
ATHLETE PROGRESS
Built for
Built for
functional fitness
Streamline your programming, track every WOD and lift, and scale your coaching business — all in one unified ecosystem.
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Built for the way functional coaches actually work
Combine programming, conditioning, athlete tracking, accountability, and communication into one streamlined platform.
Join
CrossFit Elite Program
Synced
+24
Coach Alex: Let's hit the lifting blocks hard today team!
Team Programs
Run ongoing, wod-style programming for your community. scale your coaching with daily workouts sent to everyone from a single rolling schedule.
Marcus T.
Fran Time
2:14
2
David L.
Fran Time
2:38
3
Sarah J.
Fran Time
2:55
Leaderboards (BETA)
Fuel community competition with automated gym-wide challenges and real-time rankings.
Strength Cycle
Block 1
Back Squat
315 lb
▲ +10 lb
Personal record tracking
Log rep-max milestones instantly so every athlete sees their lifts climb over time.
5RFT
14:30
Duration
30s rest
METCON Programming
Stop forcing metcons into generic builders. Use purpose-built tools to easily structure AMRAPs and EMOMs with built-in timers.
Power
Squat
Bench
Func
Muscle-Up
HSPU
Oly
Clean
Snatch
Custom Exercise Library
Build your complete functional movement library with custom demo videos and standards.
Snatch_Form.mp4
Uploading video...
48%
Video Uploads
Athletes attach videos to any set, letting you review mechanics and coach from anywhere.
Weekly Tonnage
Training Load
1,240kg
Training Metrics
Sync strength work and conditioning with advanced reporting on volume and intensity.
May 18 – 24
Compliance
94%
▲ ON TARGET
Strength92%
Condit.78%
Performance Reports
Generate clean visual reports that connect training compliance directly to athlete results.
Single Exercise
Complexes
METCON
12 Min AMRAP
AMRAP
Wall Balls
Toes-to-Bar
+ Load
+ Reps
AMRAP
EMOM
Chipper
+ Add Protocol
Program Builder
Seamlessly program heavy lifts alongside amraps and emoms without jumping between different tools. build your daily sessions in seconds
Automated
Check-in Day
How have you been feeling this week about your training?
Excellent
Good
How would you rate your recovery this week?
1
2
3
4
5
Automated Check-Ins
Capture sleep, stress, and recovery data to optimize high-intensity training safely.
The Engine for CrossFit Coaches
Scale your one-to-many programming or deliver high-ticket 1-1 coaching. MSB gives you the exact tools to program complex WODs, track metcon times, and manage your athletes on a premium platform.
ONE-TO-MANY
PUSH (Subscriptions)
Scale your programming by selling recurring WOD tracks to athletes globally. From Open prep and off-season strength cycles to daily metcons, easily package and deliver your one-to-many CrossFit programs with built-in rep-by-rep tracking.
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1-ON-1 MODEL
PULL (1-1 Coaching)
Deliver premium, individualized programming for your competitive athletes. Tailor complex metcons, track specific 1RM progress, and adjust their daily WODs based on their performance—giving them the elite 1-on-1 experience they need to level up.
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How It Works
Getting started is effortless. Whether you coach a class of 20 or sell programs to athletes worldwide, you build, deliver, and track everything from one platform.
Create
Build custom programs or upload your templates for clients or subscribers.
Deliver
Assign athletes directly or publish programs to your storefront for instant purchase.
Track
Review performance data—or monitor engagement and subscriptions at scale.
WHITE-LABEL PLATFORM
The most customizable white-labeled app in the industry.
A fully branded coaching app built around your identity — seamless, premium, and completely yours.
Your coaching model,
fully supported
The best coaches don't just write programs — they build systems. MyStrengthBook gives you the flexibility to coach 1:1, sell subscriptions, or combine both to create a hybrid model that scales.
PULL
1:1 Coaching
- Tailored athlete management
- Check-ins, forms, and performance tracking
- Technique feedback and data-driven insights
- Goal reviews and progress reports
- Advanced analytics for serious athletes
PUSH
Program Subscriptions
- Sell training programs at scale
- Automated payments & subscriptions
- Community chat & engagement
- Referrals, challenges, and files
- Embedded resources, program links, and bonuses
The only training app your clients will ever need
Whether you coach 1:1, sell programs at scale, or run a gym floor, everyone you train uses the same mobile app — built to log workouts, stay accountable, and actually see results. Here's what they get.
Detailed Training Log
A training log they'll actually use. Best-in-class and effortless — your clients log every set, rep, and weight in seconds. Last week's numbers are right there beside them, so they always know what to beat and progress takes care of itself.
Built-In Rest Timer
Perfect rest, every set. An automatic rest timer kicks off between sets, so your clients know exactly when it's time to load up the next one. No stopwatch, no guessing, no rushing the work that matters.
Automatic PR Tracking
Every PR, celebrated automatically. The app flags a new personal record the moment it happens — so your clients get to celebrate the win, and you get a built-in reason to reach out and celebrate it with them.
Upload Training Videos
Video on every set. Your clients attach a video to any set, building a visual history of their lifts and sharing it straight to you or the wider community — for form checks, feedback, and a little well-earned showing off.
Nutrition Tracking
Nutrition, handled in one place. Track meals against a plan right inside the app, or sync with a favorite food tracker. Training and nutrition finally live side by side, so the full picture is never more than a tap away.
Accountability Tracking
Habits that keep them on plan. Daily habit check-offs hold your clients accountable to the small things that drive the big results — and show both of you exactly where they're crushing it and where they need a nudge.
Progress Photos Log
Progress they can actually see. Your clients capture progress photos over time, then view and compare them side by side. Built-in sharing pushes their transformation straight to any platform — turning their results into your best marketing.
Education & Resource Hubs
Way more than a training app. Education, videos, ebooks, recipes and more — all your content, organized into hubs your clients can dig into any time. Everything you know, in their pocket.
In-App Chat
Conversation built right in. 1:1 messaging, group chats, and community-style rooms — all inside the app. Share videos, images, files and more without anyone ever leaving the experience.
Reports on Everything
The full picture, in their pocket. Your clients see clear reports on everything that matters — training, nutrition, habits, and body stats — so progress is always obvious and motivation stays high between check-ins.
Your coaching
deserves a
smarter engine
The most advanced coaching platform built for Bodybuilding coaches. Automate programming, track progress, and scale your business — all in one place.
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