FOR PERSONAL TRAINERS
The ultimate platform
The ultimate platform
for Fitness
Professionals
Streamline your program design, track client progress,
and scale your coaching business all in one unified ecosystem.
Get a 14-day free trial
Daily dashboard
14
May 31, 2026
Program Library
Explore our library of programs
Nutrition Targets
145
of 170
Protein
(g)
210
of 300
Carbs
(g)
60
of 100
Fat
(g)
1960
of 2500
kCal
Water
Sleep
7h 15m
Logged
Steps
6,420
of 10,000
Your activities
CLIENT PROGRESS
From first session
From first session
to long-term transformation.
MSB combines programming, client tracking, accountability, and communication into one streamlined coaching platform for online and in-person trainers.
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Athlete Progress
Jan 14, 2026
May 14, 2026
Phillip Janik
Jan 14, 2026
May 14, 2026
Coaching Features
Built for personal trainers who need a complete system to manage programs, client progress, and transformations at scale.
Monday
Tuesday
Wednesday
Scrambled Eggs
P
12gC
2gF
10gK
140AI Meal Planning & Recipes
Instantly generate custom, macro-accurate meal plans and recipe books tailored to your client's targets.
Automated
Check-in Day
How have you been feeling this week about your training?
Excellent
Good
Okay
How would you rate your recovery this week?
1
2
3
4
5
Automated Check-Ins
Streamline tracking with automated weekly forms gathering critical data on sleep, stress, and digestion.
Squat program
Block 1
Squats
306 lb
▲ +15 kg
Personal Record Tracking
Track client rep-max milestones to ensure consistent strength progression.
RPE & RiR Intensity Targets
Program with Reps in Reserve and RPE to guarantee the precise proximity to failure needed for optimal muscle growth.
January 14, 2026
170g
240g
70g
May 14, 2026
180g
180g
55g
Progress photos
Overlay side-by-side check-in photos with exact macro and weight data from that specific date.
Latpulldownmatt.Mp4
Uploading video...
48%
Video uploads
Clients can upload a video to every set so that you can provide technique reviews.
Daily Volume
Exercise History
80kg
Training Metrics
Advanced reporting on all training metrics, including volume, intensity, and easy-to-read block reviews.
May 18 – 24
Weight Trend
−0.4
kg/wk
▼ ON TARGET
Protein
92%
Carbs
78%
Fats
95%
Performance & Body Comp Reports
Generate high-level visual reports correlating training compliance and macro consistency.
Tues
5
Wednesday
6
A
1.5 Deadlift
B
Banded Bench
C
Leg Press
D
Kickstand RDL
Thurs
7
Premium Program Builder
An intuitive training architect built to quickly map out high-volume periodization blocks, supersets, and exercise variations.
Powerlifting
Squat
Bench
Deadlift
Hypertrophy
Chest
Back
Legs
Arms
Olympic Weightlifting
Clean
Jerk
Snatch
Complexes
Strongman & Other
Overhead Press
Other
Custom Exercise Library
Build your exercise library to fit any methodology — from bodybuilding to powerlifting and Olympic lifting.
How Coaches Use MSB
Coaches use MSB to simplify the science, streamline athlete management, and deliver world-class results—without spreadsheets.
USE CASE
PULL (1-1 Coaching)
Using MSB to centralize programming and client tracking, Simon Gooding scaled his high-ticket coaching, helping thousands achieve lasting transformations globally.
see more
USE CASE
PUSH (Subscriptions)
Millie Marshall built a global subscription business by packaging her expertise into scalable programs, allowing clients worldwide to follow proven systems.
see more
How It Works
Getting started is effortless. Whether you coach a class of 20 or sell programs to athletes worldwide, you build, deliver, and track everything from one platform.
Create
Build custom programs or upload your templates for clients or subscribers.
Deliver
Assign athletes directly or publish programs to your storefront for instant purchase.
Track
Review performance data—or monitor engagement and subscriptions at scale.
WHITE-LABEL PLATFORM
The most customizable white-labeled app in the industry.
A fully branded coaching app built around your identity — seamless, premium, and completely yours.
Your coaching model,
fully supported
The best coaches don't just write programs — they build systems. MyStrengthBook gives you the flexibility to coach 1:1, sell subscriptions, or combine both to create a hybrid model that scales.
PULL
1:1 Coaching
- Tailored athlete management
- Check-ins, forms, and performance tracking
- Technique feedback and data-driven insights
- Goal reviews and progress reports
- Advanced analytics for serious athletes
PUSH
Program Subscriptions
- Sell training programs at scale
- Automated payments & subscriptions
- Community chat & engagement
- Referrals, challenges, and files
- Embedded resources, program links, and bonuses
The only training app your clients will ever need
Whether you coach 1:1, sell programs at scale, or run a gym floor, everyone you train uses the same mobile app — built to log workouts, stay accountable, and actually see results. Here's what they get.
Detailed Training Log
A training log they'll actually use. Best-in-class and effortless — your clients log every set, rep, and weight in seconds. Last week's numbers are right there beside them, so they always know what to beat and progress takes care of itself.
Built-In Rest Timer
Perfect rest, every set. An automatic rest timer kicks off between sets, so your clients know exactly when it's time to load up the next one. No stopwatch, no guessing, no rushing the work that matters.
Automatic PR Tracking
Every PR, celebrated automatically. The app flags a new personal record the moment it happens — so your clients get to celebrate the win, and you get a built-in reason to reach out and celebrate it with them.
Upload Training Videos
Video on every set. Your clients attach a video to any set, building a visual history of their lifts and sharing it straight to you or the wider community — for form checks, feedback, and a little well-earned showing off.
Nutrition Tracking
Nutrition, handled in one place. Track meals against a plan right inside the app, or sync with a favorite food tracker. Training and nutrition finally live side by side, so the full picture is never more than a tap away.
Accountability Tracking
Habits that keep them on plan. Daily habit check-offs hold your clients accountable to the small things that drive the big results — and show both of you exactly where they're crushing it and where they need a nudge.
Progress Photos Log
Progress they can actually see. Your clients capture progress photos over time, then view and compare them side by side. Built-in sharing pushes their transformation straight to any platform — turning their results into your best marketing.
Education & Resource Hubs
Way more than a training app. Education, videos, ebooks, recipes and more — all your content, organized into hubs your clients can dig into any time. Everything you know, in their pocket.
In-App Chat
Conversation built right in. 1:1 messaging, group chats, and community-style rooms — all inside the app. Share videos, images, files and more without anyone ever leaving the experience.
Reports on Everything
The full picture, in their pocket. Your clients see clear reports on everything that matters — training, nutrition, habits, and body stats — so progress is always obvious and motivation stays high between check-ins.
Your coaching
deserves a
smarter engine
The most advanced coaching platform built for Bodybuilding coaches. Automate programming, track progress, and scale your business — all in one place.
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