Selling one-to-one coaching has a hard ceiling.

There are only so many hours in the day, and eventually, the calendar fills up.

The revenue flatlines. You spend your week writing individual blocks, chasing check-ins, and managing billing disputes.

The answer to scaling for any coach or gym owner is not working harder to squeeze in five more clients. The answer is decoupling your income from your hours.

What is MyStrengthBook PUSH?

PUSH is the subscription side of MyStrengthBook.

It lets you sell on-demand training in a Netflix-style model. Build a full library of training options—or sell a single program—and let customers choose what they want to follow.

Your training library can include:

• Multi-week programs — Customers choose their own training journey and progress at their own pace.

• Team programs — Keep everyone on the same ongoing program and training schedule.

• Single workouts — Offer one-off workouts customers can pick and complete anytime.

The Plan Manager: Your Backend Control Center

Getting a program ready to sell often means taping together a landing page builder, a payment processor, and a spreadsheet. That creates administrative drag.

The Plan Manager removes the friction. Located under the folder icon in the left sidebar, this is your private backend control center.

This is exactly what you see and control—the settings and the toggles—completely separate from the clean storefront your subscribers interact with. You do not need to be tech-savvy to use it. It handles the entire checkout workflow in one screen without requiring a single line of code: pricing plans, billing frequencies, free trials, and coupon codes.

Every plan—active or inactive—appears in a single list with four immediate actions: view the plan's details, copy the direct checkout link, set a minimum commitment term, and toggle the plan active or inactive.

Billing Frequencies

You need flexibility to sell, but stability to retain. The Plan Manager lets you offer weekly, bi-weekly, monthly, and annual billing. Each frequency is its own independent plan, toggled on or off as needed. Changing a price means switching that specific plan off and creating a new one. This keeps billing perfectly stable for your existing subscribers while you update the storefront for new traffic.

Running Promotions: Free Trials and Coupons

Many coaches and gym owners forget that a program is only as good as its launch strategy. The tools here are designed to give you complete creative control over how you market your subscriptions, allowing you to test different angles without breaking your baseline pricing.

Instead of just posting a link and hoping for the best, you can engineer specific promotional campaigns:

• The Seasonal Challenge: Attach a 7-day or 14-day free trial to a specific plan to remove the barrier to entry for cold traffic leading into a new training block.

• The VIP Transition: Give a "50% Off First Month" code to your existing or former 1:1 clients, giving them a frictionless, discounted way to transition into your automated tier.

• The Flash Sale: Generate a highly discounted code but strictly cap the total redemptions at 20 people. Broadcast it to your audience to force immediate, scarcity-driven action.

Coupons drive every promotion. You name the discount for your own records and create the exact code your clients type in at checkout—like "SUMMER20", "LAUNCH50", or "VIPCLIENT". Choose a percentage off or a flat-rate discount, and control exactly how long it lasts. For example, you can limit a deal to just the first month, and the system will automatically resume standard pricing for their next bill.

When the date passes or the redemption cap hits, the discount expires automatically. Nothing happens to the core plan underneath.

Scale Without Upfront Risk

The fear of moving to a subscription model is paying for new software, building a website, and stringing together payment processors before you even make a sale. The reality is you can launch a recurring revenue stream with zero upfront risk.

You do not even need an existing website to start selling.

PUSH gives you a custom storefront that acts as your standalone sales page.

It displays your training programs, highlights your app resources, lists your pricing tiers, and handles the full checkout experience in one place.

Since the vast majority of your traffic buys from their phone, the entire storefront is strictly mobile-optimized to capture sales exactly where shoppers are looking.

PUSH runs on the same platform as PULL and operates perfectly alongside your existing 1:1 services.

The infrastructure is already built to help you transition from trading time for money into running a highly scalable, automated business. Package the program, set the price, and send the link.